Beginning as a floor clerk in 1975, Mr. Reich became a member and option specialist on the Philadelphia Stock Exchange at the age of 21. He was a member of the American Stock Exchange and the New York Futures Exchange.

In 1992, Mr. Reich helped establish a trading desk, internalizing order flow, for the Pershing Division of DLJ. He accepted a job as a private client broker for Lehman brothers in 1997. Mr. Reich's core expertise is building and administering conservative portfolios for corporations and individuals.